The competition seeks outstanding concepts and designs for children's items and furniture that are inventive and futuristic in terms of their function and design. The ten best product ideas are nominated and the exhibition at Kind + Jugend 2018, the international leading trade fair for premium baby and toddler products, will serve as their personal stage, where they will be presented to an international audience. An expert jury will select the winner of the Kids Design Award 2018= from among the nominees, who has presented the most convincing design.
Furthermore, each of the ten nominated products can receive an advancement award. Selected partners will support the in their opinions most promising product ideas and accompany the designers with the development of the product through to its market launch.